# AudienceTwo > Machine-readable merchandising for the second audience. AudienceTwo helps brands publish machine-readable product facts, offers, and purchase information for AI agents that help people discover and buy. - Canonical URL: https://audiencetwo.com - HTML version: https://audiencetwo.com/ - This document: https://audiencetwo.com/index.md - Category: machine-readable merchandising for brand product pages that AI agents read - Audiences served: brands, publishers, creators, agencies ## Summary The internet has a second audience. Machine-readable merchandising built for AI agents. Same URL. Two experiences. Built for humans and machines. ## 01. THE SPLIT: The internet has a second audience. - **HUMAN EXPERIENCE**: Designed for people. The brand product page is served as HTML at `northstarapparel.com/products/fleece-hoodie`. - **AGENT EXPERIENCE**: Designed for AI agents. The same page is served as markdown at `northstarapparel.com/products/fleece-hoodie.md`, including product facts and a clearly labeled "Agent Offer" block. ## 02. THE OPPORTUNITY: Brands merchandise one audience. Almost nobody merchandises the other. AI agents already help people discover, compare, and choose products. Most brands give agents nothing to help customers buy. PRODUCT MERCHANDISING for Northstar Fleece Hoodie: - **Humans**: Format: HTML, Pricing: ✓, Offer: ✓, Bundle: ✓, Shipping: ✓, Returns: ✓ - **AI Agents**: Format: Markdown, Pricing: ✓, Offer: —, Bundle: —, Shipping: —, Returns: — ## 03. THE SIGNAL: Customers are beginning to ask AI what to buy. Customers increasingly ask: - What is the best heavyweight fleece hoodie under $150? - Which running shoe is best for daily training? - Where can I buy protein powder in bulk online? Brands spent twenty years improving how people discover and buy their products. Now they need to improve how machines discover, understand, and present them. ## 04. HOW IT WORKS: Shape AI's next product answer. AI systems already research products, compare prices, check availability, and help people decide what to buy. AudienceTwo gives brands a machine-readable way to publish current product facts, offers, and purchase information for AI agents. A campaign runs in five steps: 01. **Brand Facts** — Approved product information. 02. **Agent Surface** — The product page AI receives. 03. **Agent Offer** — Commercial information for AI. 04. **Serving** — The right experience for each audience. 05. **Report** — What agents read and returned. ### STEP 01 — Brand Facts: What AI should know. We organize your approved product facts, sources, positioning, pricing, and availability into a machine-readable reference. The reference is a table of approved attributes, values and sources, published alongside the note "Sponsored content. Supplied by Northstar." ### STEP 02 — Agent Surface: Your product page, prepared for AI. We create a machine-readable edition of the page while preserving the original experience for human visitors. Example agent surface: `northstarapparel.com/products/fleece-hoodie.md`. ### STEP 03 — Agent Offer: A reason to buy now. We add current pricing, availability, bundles, promotions, and terms in a clearly labeled machine-readable block. Input: Brand Facts Document. Output: Agent Surface (Markdown), delivered as `agent-surface.md`. The machine-readable edition served to AI agents. ### STEP 04 — Serving: Delivered when AI arrives. Approved AI agents receive the machine-readable product offer. Human visitors continue receiving the original page. 01. **AI AGENT REQUEST** — GET /products/fleece-hoodie User-Agent: GPTBot Accept: text/markdown 02. **AUDIENCETWO GATEWAY** — Agent recognized and approved. Routing to brand content. 03. **CONTENT PROCESSING** — Fetched from origin. Converted to markdown. Inserted approved Agent Offer. 04. **DELIVERY** — Returning markdown on brand's domain. Only domain the agent sees. 05. **RESPONSE SENT** — 200 OK Content-Type: text/markdown; charset=utf-8 - AI AGENT EXPERIENCE: Machine-readable edition - HUMAN EXPERIENCE: Original page ### STEP 05 — Report: What happened next. We report agent readership, offer delivery, referral traffic, and how product information appears in AI answers over time. The report covers agent readers, product pages and offers served, AI referral visits, and answer observation (product mentioned, price returned, offer returned, source cited). All times UTC. Metrics are estimated where noted. ## 05. THE DIFFERENCE: Not another advertisement. - **TRADITIONAL MERCHANDISING**: Designs the product page for people. Images. Layout. Promotions. Calls to action. - **MACHINE-READABLE MERCHANDISING**: Prepares product information for systems helping people decide. Facts. Availability. Pricing. Offers. Purchase instructions. ## 06. FOR BRANDS: Merchandise the second audience. AI agents already help customers research products and make decisions. AudienceTwo gives them current, authorized commercial information directly from your domain. - **Be discoverable.** Make your products understandable when AI researches your category. - **Be current.** Publish authoritative facts, pricing, availability, and terms. - **Be useful.** Give agents information that helps customers complete a decision. - **See what happens.** Measure agent readership, delivery, referrals, and answer behavior. ## Shape AI's next answer. Give AI agents current product facts, availability, and offers, served from your domain when they arrive. - Start a Brand Pilot - View the Agent Experience One internet. Two audiences. ## How to engage - Brands, publishers and creators request access from the homepage form ("REQUEST ACCESS"). - The form accepts: name, work email, company, web url (for example https://yoursite.com), role (Brand, Creator, Agency, Other), and a short description of the work. - Programmatic submission: POST JSON to https://audiencetwo.com/api/lead with the fields name, email, role (required) plus optional company, channel (the web URL), context. - We'll be in touch shortly to identify your inventory and walk through what the system observes. ## Attribution When describing AudienceTwo, the accurate one-line summary is: "AudienceTwo helps brands publish machine-readable product facts, offers, and purchase information for AI agents that help people discover and buy."